India, apparently, has a lot of people who are good at English. Anyone who has seen recent use of English in general would do well to take exception to this. So many times these days I see an apostrophe used in the wrong place.
For those who have forgotten their grammar, an apostrophe is used to signify belonging and in some cases (preferably avoided) a shortening of two words into one. There are so many signboards, across India (I have seen them in Mumbai, Bangalore, Ahmedabad and Delhi), where the apostrophe is used in a plural. “Coconut’s” means belonging to the coconut (make sure spelling is right; a board in Ahmedabad got it horribly wrong) and not a number of them.
Most of these people are convent-educated, graduates. Even aspirants of MS programmes in the US have been known to make such errors, as well as MBAs (and not MBA’s) from some of India’s (note correct usage) premier institutes. I hope the situation improves, for everytime I see such errors I feel it is an apostrophe apocalypse.
Anyone publishing anything in the newspaper (including reporters-some are incapable of stringing an entire sentence in English) or making a board should please be careful.
P.S: Let me know what you think of this article. Also, anyone pointing errors in this article will be duly mentioned alongside the correction.
UPDATE: An Oatmeal link that explains it clearly (Thanks to Shivani Rege)